Facebook is a dynamic social media platform.

From connecting like-minded communities to helping businesses reach their audience, this platform is a powerhouse for those who know how to craft it to their advantage.

If you have a Facebook business page, which I think is very important, and if you want to reach out to billions of users, then here are some interesting tips that you need to implement when crafting your campaign-

1. Choose the right ad type

Choosing the right type of ad for your campaign can either make it a hit or a miss. Most Facebook ads are created to target your business goals. From options like ‘Boost a Post’ to ‘Get more calls’ or ‘Get more Messages’, ‘Website Visits’, ‘Promoting your Page’ to ‘Locally promoting your business’, and so on, it is up to you to invest your money in the right category of a Facebook ad.

If engagement is your main goal, then promoting your ‘Page likes’ to a group of audience who share the same demographics of people who like and comment on your page more often would yield best results. Setting a targeted demographic will be another cherry on the cake to ensure that you organically reach more people who are most engaged with your content.

2. Use creative and effective images 

The more text you have in an image, the lower your reach will be. Facebook’s algorithm prefers posts with images with little or no text. This is rewarded with higher distribution and a lower cost per impression. Facebook is currently classifying the image text ratio as ok, low, medium, and high, which are explanatory units of measure.

The same goes for Facebook ad images as the headlines. If the ad type you’re using involves pictures, nailing them is critical for your engagement. And unfortunately, the only way to know if your pictures are effective is to test, test, and test some more.

Experiment with images of people versus flat design graphics, with the amount of contrast in your images and with image filters that make your pics stand out. Test different color combinations, borders, and more (just don’t include anything offensive, obviously).

3. Different ad strategies for different devices

Facebook currently offers an ad platform that encourages you to create ad sets that advertise across multiple devices automatically. However, different devices have different ad requirements and customer behaviors. I recommend you break down your campaigns and ad sets by a device to maximize performance.

4. Video ads don’t generate a great direct response so don’t spend too much on them

If your goal is to generate leads through video ads, then Facebook is not the right choice. Video ads are great to communicate a message, but they aren’t necessarily the best option when it comes to website clicks. Videos can be more engaging for your audience to take other actions such as commenting and liking it.

5. Facebook has a pre-selected similar reach targeting option.

This option allows Facebook to show ads to audiences that are similar to the ones that you have selected and that are likely to generate extra conversions at a lower CPA. This option helps businesses expand their overall reach and visibility. This function works similarly to lookalike targeting, but it differs because it is based on data that comes from Facebook and not from the ad account manager.

6. Refreshing ad creatives is extremely important.

Most Facebook campaign types don’t give advertisers control over the frequency of ad delivery to the same user. This can easily create some discomfort in potential customers and drive them away from a potential purchase. Facebook advertisers need to change the content and creativity of the ads quite often to avoid this issue.

Get some more info: 3 Deadly Sins of Facebook Advertising

7. Audience insights are a great source to re-target.

Using audience insights with conversion data can be a great source of information for any campaign. It provides additional ways to target users based on their online behaviors, purchase habits, housing situation, income, and much more. Finding additional ways to communicate with targeted users will likely help expand the reach of your campaign and generate better performance.

8. Test out headlines with different Images (A/B Testing) . 

For small businesses, Facebook can be a logical place to experiment with paid advertising without the risky investment of a lot of time and money. The social media giant offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Businesses can, for instance, create ads to direct new fans to a Facebook page, ensure that more users see certain posts, or send viewers to their websites.

As with most pay-per-click campaigns, businesses set a budget for how much they are willing to spend over a set period. Costs run the gamut, but on average, clicks can cost less than $1 each, depending on whom you are targeting.

These campaigns are easier to monitor than complex pay-per-click search engine marketing because they require much less day-to-day tinkering. They also are less expensive than traditional media ad buys. Done properly, Facebook ads can drive fans to your page and viewers to your website — and most important, create new customers.

9. Facebook offers a click to chat ad option. 

This is not something new, but it certainly is one of the least used functions on Facebook. Click to chat campaigns can be great for customer service, and they can be set up using the click to website campaign type. Click to chat campaigns work very well with users who have already visited a website because they are familiar with a product or service and might have questions before committing to a purchase.

What other pointers can make your Facebook ads interesting to start with? Comment below.